Piz Buin

70 years since the PIZ BUIN® mountain inspired a man to invent the world's first sun protection cream

The PIZ BUIN® brand traces its origin back to the inspiration of Franz Greiter, a young chemistry student, who suffered severe sunburn while climbing PIZ BUIN®, a mountain on the Swiss-Austrian border, in 1938. In a small laboratory in his parents' home, he formulated a product that would protect the skin against the adverse effects of the sun, a product that would later become known as PIZ BUIN®.

A long string of firsts in the field of sun protection can be credited to the pioneering spirit of Franz Greiter, which subsequently made the PIZ BUIN® brand famous all over the world. These innovations were invariably accompanied by path-breaking campaigns that document the prevailing spirit of the times in an impressive way.

  • 2009 – The PIZ BUIN® Active sunscreens with resistant protection are launched in order to meet the demands of an active lifestyle in the sun.
  • 2008 – PIZ BUIN® presents sunscreen in its most convenient form – the PIZ BUIN Sunband. It encourages sun-smart behaviour and guarantees that great protection is only an arm’s length away.
  • 2008 – The complete PIZ BUIN® suncare range is upgraded to the new breakthrough sun protection technology Helioplex – a new class of gorgeous protection from PIZ BUIN®.
  • 2007 – Launch of Tan Intensifier – a range of products with an innovative formulation that facilitates faster tanning without compromising on protection.
  • 2006 – PIZ BUIN® celebrates its 60th anniversary and introduces PIZ BUIN® Self Tan and PIZ BUIN® Gradual Self Tan product lines.
  • 2005 – PIZ BUIN® launches its latest suncare innovation, PIZ BUIN® 1 Day Long. With its unique „bonding“ technology (patent pending), the new PIZ BUIN® 1 Day Long sun lotion represents a major development in suncare. It provides consumers with long-lasting UVA-UVB sun protection with a single application.
  • 2002 – Introduction of a complete suncare range with photostable UVA and UVB filters.
  • 1993 – PIZ BUIN® develops the first Triple Protection Technology; all sun protection formulations contain UVA and UVB filters, as well as Vitamin E, which neutralises skin cell-damaging free radicals.
  • 1989 – For the first time, PIZ BUIN® uses filters known as micro-pigments that reflect UV light.
  • 1980 – PIZ BUIN® introduces a range of products specifically designed for the mountains, which provide special protection from the sun.
  • 1975 – The first water-resistant suncare products are developed by PIZ BUIN®.
  • 1968 – PIZ BUIN® introduces sunscreens with UVA and UVB broad spectrum filters.
  • 1962 – Introduction of the Sun Protection Factor (SPF), which has now become a worldwide standard.
  • 1946 – Prof. Franz Greiter invents the world's first sun protection product.